The start of Q2 2010! I've been making a lot of calls and sending out a lot of resumes. The calls are starting to come in for interviews! Some are solid and some are long shots, but people want to talk and meet. That's good!
Marketing Idea and thought for today: Sometimes something a little offbeat gets people's attention.
I was trying to get a client to call me a couple of years ago and left 8 or 10 messages over a two week period. Nothing but deafening silence! I reflected on it over a 3 day weekend (Memorial Day weekend I think) and left a Voice Mail from him on Tues AM that said "Hey Joe, I haven't spoken to you in a while. I wanted to make sure you had my new phone number (212) Blah, Blah Blah.
Sure enough, Joe called me early that afternoon and said, "I got your voice mail and I'm confused. The number you left was the same as the phone number I had for you. What's going on?" What was going on was I got him curious enough to call me! I had called a couple of people I hadn't spoken with in about 6 months to make sure they had my NYC number. But I knew he had it because I had left it almost a dozen times in the last few weeks on his Voice Mail!
Another tip: When you leave a voice mail, say your phone number at both the beginning and the end of the message. Sometimes, especially if your a fast talking New Yorker like I am and the recipient isn't from NY or English isn't their first language, they needs two bites ate the apple to get the whole number. If you leave it at the beginning and end, they have two chances to write the number down and if they need to hear it again because of street or subway noise, the can rewind it and hear it again without going through your whole message.
Please leave a comment or question. Thanks!
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